Sewer line repair is not glamorous. We know that. It’s not the kind of work that gets thousands of likes on social media. But if you’re a contractor in the septic, sewer or portable restroom industry, you know it’s necessary work. With the right marketing approach, you can attract more of the right customers — those who need you when their backs are against the wall.
This article will walk you through practical strategies for creating marketing campaigns that drive leads and boost your bottom line in the sewer repair and rehab market.
Know Who Needs You Most
Before you start marketing, you need to be clear about who you’re talking to. In sewer repair, you’re often dealing with:
- Homeowners dealing with clogs, leaks or tree root invasions
- Commercial property owners looking for consistent maintenance and fast fixes for emergencies
- Municipalities managing large-scale rehab projects for aging infrastructure
Your messaging should shift based on who you’re addressing. Homeowners might need to learn how to avoid costly repairs, while municipalities might want to see case studies of large-scale successes. Each audience has a different pain point, and your marketing needs to speak directly to that pain point.
Nail Your Local SEO
For a local service like sewer line repair, making sure your online presence pops up in local searches is a no-brainer. Here’s how to make it happen:
Optimize Your Google Business Profile
Make sure your profile is complete and up to date. Add your service areas, recent project photos (before-and-after shots grab attention) and business hours. Happy customers? Ask them to leave reviews. Good feedback makes potential clients feel more comfortable calling you.
Use Location-Specific Keywords
Sprinkle in keywords like “sewer line repair in [city name]” or “trenchless sewer rehab [city name]” throughout your website and blog posts. Keep it natural as forced keywords (and overuse!) sound awkward to both Google and people.
Write Localized Content
Does your area have clay pipes that always attract roots? Write about it. If heavy rains increase sewer issues, that’s another topic worth exploring. Showing you understand local challenges builds trust and helps your site rank better in local searches.
Turn Your Website Into a Lead Machine
Your website isn’t just an online business card; it’s your 24/7 salesperson. Here’s how to get more leads from it:
Use Clear Calls to Action (CTAs)
Each page should have a clear CTA, whether it’s “Get a Free Quote,” “Book an Inspection” or “Call Now.” Keep it simple — don’t make visitors guess what they should do next.
Offer Something Useful
Want to collect emails? Create a PDF like “5 Tips To Avoid Costly Sewer Repairs.” This gives people a reason to share their info and helps you stay in touch.
Optimize for Mobile
Most people will find you on their phones during a quick Google search. Make sure your site loads quickly, looks good on a mobile screen and has clickable phone numbers.
Get Quick Wins With Paid Ads
If you want faster results, paid ads can give you a leg up. Here’s how to do it without burning cash:
Use Google Ads for Local Searches
Google Ads can put you at the top of search results almost instantly. Use location-based targeting to focus your budget on local searches. Add negative keywords to filter out irrelevant clicks and make your ad spend more effective.
Social Media Ads
You might think Facebook and Instagram are just for B2C brands, but contractors can benefit too. Use these platforms to target local users with ads that show off successful projects or promote limited-time offers. Video ads work well. Before-and-after transformations can grab attention.
Retargeting Ads
If someone visits your site but doesn’t call or fill out a form, retargeting ads can help keep you on their radar. This tactic can bring warm leads back to your site when they’re ready to commit.
Build Credibility With Case Studies and Testimonials
Sewer repairs require trust. Prospects want to know you can handle their issues without causing more headaches. Here’s how to show them exactly that:
Share Case Studies
Highlight successful projects, especially challenging ones. Detail the problem, how you handled it and the final result. Case studies help potential customers see how you can help them with similar problems.
Showcase Testimonials
Happy clients are your best salespeople. Feature their testimonials prominently on your website, Google Business profile, and marketing materials. Video testimonials are even better because they add a human touch.
Build Local Partnerships
If you want to grow your network, think beyond traditional marketing tactics:
- Partner with local plumbers, home inspectors or real estate agents who often encounter clients needing sewer repairs. They can refer you directly to customers in need.
- Attend local events or trade shows and set up a booth. Meet potential clients face-to-face, hand out business cards and build community relationships.
Your Next Move: Stay Informed
Marketing sewer line repair services isn’t glamorous, but it’s necessary and can be rewarding when done right. Stick to the basics: know your audience, optimize for local search, run smart paid ads and build credibility with case studies and testimonials.
For more insights, news and updates in the septic, sewer or portable restroom industry, subscribe to the American Liquid Waste magazine. We’ll be your trusted source for info and tips to help your business grow. Don’t miss out!