An email marketing program for portable restroom rental business owners could be the ticket to much quicker growth. That can be especially true for small companies with multiple revenue channels (which appears to be most startups in the industry and for operators who do not have a blog. An email newsletter for marketing and branding can provide clients and prospects regular annual or monthly opportunities to get to know you and your team and learn about your industry and products.
You may prefer to cover several topics monthly or sometimes a single feature topic. You can use attention-getting colorful imagery and offer highly relevant information to help your target audience. There is an abundance of beautiful, free, easily recognizable professional templates available from the highly reputable online resources listed below and from many others.
The means to publish a brief emailed newsletter gives small business owners a tool, in lieu of a blog or social media program, that serves as an outstanding marketing alternative. It’s much, much cheaper, more convenient, less time-consuming, more digestible for readers, and more appealing to their busy customers and prospects.
How Effective is Email Marketing Today?
By all authoritative accounts, email remains the world’s most effective form of marketing, as it has been for over a decade. This direct marketing format capitalizes on the power of individual contact with target audience members and takes advantage of the digital communications platform that virtually every internet user spends time using every day. Once your system is set up for newsletter distribution, you’ve got everything you need in place to take the next step for sending individualized marketing email messages too, in addition to, or instead of, emailing newsletters.
That’s a comparatively tremendous amount of close exposure, rendering email an incomparably powerful outreach vehicle with unparalleled potential impact. So, it’s not surprising to see email Open Rates and Click Through Rates becoming even stronger over the years. Response rates to advertising via email are remarkable in contrast to all other ad forms.
According to Constant Contact research, the overall average B2C and B2B email Open Rate (OR) across all industries, as of April 2024, is 37.72%, with a 2.0% Click Through Rate (CTR). In addition to these staggering success rates, other advantages that make email a smart investment of marketing resources for small business owners include:
- Cost Effective: Even used just to boost other direct marketing efforts, emailing is a very cost-efficient method of generating new business and repeat sales.
- Maximum Audience Size: There are over 4 billion email users worldwide, which makes email the most assured way possible to reach and engage with your current customers one-on-one or by general distribution and introduce your company to prospects.
- Gaining Revenue Potential: Like most other profit ventures across the World Wide Web, email marketing has evolved over the years and has thereby improved its OR and CTR results for businesses.
- Engagement Value: Email marketing is, by design, a means of opening up a line of communication between a business and its customer or prospect. It also allows people to focus on your message and respond to it in their own time, if they so choose. That’s very different from what any other marketing strategy can do. As a result, the unsubscribe rates are only around 1% for most industries, per the Constant Contact analysis (accessible through the link in the Resources list below).
Small Business Email Marketing ROI
By all accounts of the most prominent marketing experts, email is the lowest-cost and most financially productive marketing resource available today. It has led the industry in cost and effectiveness over the past ten years and is still the most robust performer of all marketing types.
Per McKinsey & Company (the global leader in business analytics), sending customized emails can produce very different results than email blasts in driving “real returns.” The McKinsey research report notes that a financial institution generated a revenue increase of a stunning 20% by personalizing emails based on customer life-cycle events, and a home-products retailer increased revenues by 1,000% by switching to using personalized email offers based on individuals’ online and paper catalog shopping activities.
If you’re not already sending personalized emails to your prospects and customers, you should look into that spectacularly effective and affordable marketing and branding tool. And, why not attach your current email newsletter to your personalized email letter or note?
Best Low- or No-Cost Email Marketing Software
Even today’s most basic email system can be used to create, send, and track emails. If you have a large volume of email newsletters or other email marketing materials to include in your project, consider spending a little more on an email platform with more advanced features. For example, look at models for automating bulk email newsletter marketing campaigns. Here are some options to consider when choosing the best marketing email tool for your needs:
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Software Design |
How well do the included email template formats and options for customizing emails suit your branding objectives? |
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Email Volume Capacity & Pricing |
Is the pricing for the email program’s set limits on email sending volume reasonable for your business’s budget and short-range strategic spending plans? |
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Customization and Autonomous Functionality |
Does the email platform offer a wide enough variety of options for you to create the impression you want to make through your email marketing efforts? |
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Ease of Platform Use |
Is the email software intuitively easy to use for creating, sending, and tracking emails and for setting up auto-processes? Do you need special training, or even a professional code writer to operate the system? |
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Integration with Other Business Platforms |
Is the email program compatible with your existing Customer Relationship Management (CRM) platform and other business software? |
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Retargeting Ads for Email Marketing |
Can your email list be used through the program to retarget ads from social sites and other web locations? |
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Migration from Current Platform |
How complex is the process for migrating the database of customer contacts and other information from your existing application into the new email platform? |
Email Marketing Platform Features
At minimum, your email marketing tools should include contact management features that enable you to segment your general contacts list into multiple categories, such as non-marketing contacts, like business partners, vendors, training resources, etc., and categories for your target subscribers.
Your software should also generate metrics data like OR and CTR. Your email platform should provide automated processes. It should also allow smooth integration with your other business platforms and share data with your CRM, project management software, and your encompassing Enterprise Resource Planning (ERP) platform.
More advanced software programs should include email marketing workflow process management tools. Programs with AI and/or ML capabilities may feature predictive analytics to help you optimize your email targeting and scheduling to maximize open rates.
Free Customizable Newsletter Templates
Choose the best email marketing software for your needs based on the factors discussed above and how each enables template design modifications. Drag-and-drop is always preferred, and high-quality pre-designed templates offer a work-free solution. Avoid alternatives that embed their own branding on templates.
Consider a solution that costs a little more, but that offers you greater control over the end product. That way, as you increase your ability to utilize your system more fully, you’ll have the tools to make the most of it.
Sending Bulk Email Newsletters
Email marketing software programs vary in price based on the level of complexity in options you want and in the volume of email bulk loads you plan to send in your e-newsletter campaigns. Check into free email plans with daily or monthly send limits. Some cost a total of just $5 to $10 monthly.
You can start out with a minimal package and work your way up from there in your decision-making on any larger plans you may later need, if you opt to expand your regular marketing email activities. An average email marketing platform to accommodate up to 500 contacts is only about $20 monthly, per Forbes Advisor’s Top 10 List of email platforms.
Free Resources for Publishing Your Own Email Newsletter
There is so much valuable information you can offer your customers and prospects. You can write about your company’s unit cleaning process compared to the industry standard, or about your inspection protocols, or your delivery and pickup system, or your exquisite luxury models.
You can cover a broader range of highly relevant topics that reach beyond your industry, like the value of outdoor activities for mental and physical health, the importance of having the best possible sanitation facilities for outdoor events, etc.
To find many other popular relevant topics of all kinds for your email newsletters, just copy these criteria into the Google search field: “hot customer newsletter topics for portable restroom rental businesses.” You will find that that search and others render a wealth of topics that are of value to your customers and prospects, or that inspire you to inform them on subjects that you are confident are of interest to the people you want to reach in your target area.
Use the links below and many other excellent email newsletter resources online to create beautiful, compelling emails quickly and easily for your small business email newsletter marketing and branding campaigns.
Resources:
https://create.microsoft.com/en-us/templates/newsletters
https://www.canva.com/newsletters/templates/