The US and global portable toilet rental market is expected to continue growing significantly over the next 5 years. That projection is largely due to major infrastructure projects, better facilitating public events, and increasing construction. With the elevated level of public health consciousness since COVID, the demand for focus on sanitation, including providing more and better portable toilet facilities, is ever-increasing. Along with these market changes have come rapid advancements in equipment, service, cleaning, maintenance, delivery processes, marketing, and business management. Below are five important industry innovations over the most recent months and years.
Portable Toilet Rental Innovations and Trends
Coast to coast, innovators are elevating product and service quality, environmental sustainability, user experience, and profitability management methodologies. From eco-safe manufacturing to biodegradable cleaning products, to waterless toilets, consumers are demanding, and ingenious providers are responding with industry-disrupting innovations. Unit design is increasingly about user convenience and comfort vs. practical transport and vendor purchase pricing. Here are 5 important recent advancements that can improve service and marketability:
1. Easy-to-Use Web Marketing Tools
There are so many no- or low-cost web marketing and analytics tools for website owners these days. In addition to the many Microsoft and Google features, there is a multitude of stand-alone software programs to do nearly any design, tracking, or analytics task you can dream of.
Just listing the categories of digital web marketing resources is a long list, and in each class is a wide array of downloadable, easy-to-use tools to maximize the effectiveness of your online marketing. For example:
- DIY marketing graphics creation tools
- DIY website design tools
- DIY web development tools
- Social media marketing management tools
- SEO tools for site traffic and lead generation tools
- CRM marketing integration tools
- Web marketing analytics tools
- Email marketing tools
- Marketing campaign automation tools
- Remote collaboration and marketing workflow tools
- AI tools for marketing research and content production tools
To compete efficiently over the coming years, you need either a web-savvy member of your team or an agency that can help you take advantage of your opportunities to make the most of your online marketing and branding.
2. Email Marketing Management Software
Email marketing is the well-proven most effective of all marketing forms. There is no close second option in terms of affordability, efficiency, and consistency of results. It’s just incomparably powerful in its potential benefits for customers and vendors. Once your list and email system is designed and set up for automated distribution, you’re ready to launch a more robust marketing and branding program than any other kind.
Unlike typical ads, email lets recipients read and respond to your message at their convenience. That encourages higher Open Rates and Click Through Rates, which typically far exceed response rates to other marketing ad approaches. That drives very low unsubscribe rates, about 1% in most industries (per Constant Contact data).
You can provide your long-term customers and new prospects with regular opportunities to learn about your rental products, company, and industry. Response rates to email advertising compared to all other ad types are sure to excite your designated marketing employee. Today’s email marketing software packages provide everything you need to create and manage successful low-cost email marketing:
- Email marketing content and layout design
- Templates and customization tools
- Automation for volume management
- Easy-to-use features for DIY marketers
- Integration with CRM and ERP platforms and telecom
- Retargeting ads for your email campaigns
- Smooth migration from an existing platform
- Free customizable email marketing templates
Find a vast selection of free and low-cost online email marketing resources, including design templates. See all types of analytics software to track anything imaginable from your and your competitors’ SEO results to the time for the first reaction to your or your competitor’s new ad launch. If you don’t incorporate any other of the top innovations in your business this year, adopt this one.
3. Advanced GPS Systems
Today’s best GPS systems track employee performance, equipment use, and spending. They have revolutionized the management of safety and efficiency of field services in a range of industries. The most recent GPS tech advancements track equipment use, worker actions in and outside a vehicle, and much, much more. This level of supervision empowers workers to document performance excellence and enables managers to control costs and improve strategic plans. These are just some of the features you can expect with modern GPS with tracking systems:
- Creates driver safety performance reports
- Tracks vehicle location and movement
- Monitors vehicle handling and speed
- Tracks and reports driver activity (ex: time out of truck)
- Tracks non-work-related stops
- Delivers vehicle chassis alerts
- Tracks field assets and delivery of services
- Tracks worker schedules and payroll hours
- Tracks mileage for fuel cost management
- Collects business intelligence for data analysis
- Integration with CRM and ERP platforms
- Many more functions to improve service and business analysis
Modern GPS tracking helps business owners create more accurate budgets, including income projections and spending estimates. Integrations with other business platforms supercharge the power of GPS systems to make a company more transparent, manageable, and sustainably profitable. Real-time tracking helps managers improve field service quality and efficiency, payroll and invoicing accuracy, training effectiveness, and strategic planning.
4. Web Marketer’s Google Ranking Recovery Process
This now well-developed approach to recovering your Google ranking can be critically important for providers who rely on web traffic for leads. A portable restroom rental business owner in Kentucky reportedly discovered that his company had suddenly disappeared entirely from the first Google SERP for his local market. He took on the struggle to regain his position as the #1 local result on the 1st Google SERP.
This shocking problem can severely impact your business. If this happens to you, enlist qualified help, if necessary, or you can use this now well-developed comprehensive process SEO experts use to determine the cause of the drop and recover your ranking:
- Test to be sure your Google rankings actually dropped.
- Examine the extent of the impact the ranking drop has on your sales traffic.
- Evaluate recent changes you’ve made to your website.
- Examine the changes that higher-ranking competitors have now made to their sites.
- Inspect for technical problems or insufficiencies due to increased Google standards.
- Use a comprehensive checklist to ensure conformance with Google algorithm updates.
- Check to ensure alignment with any Google SERP structural updates.
- Check all backlinks to ensure none have been broken or lost.
- Examine to identify any high-value backlinks that have become erroneously disavowed.
- Test to ensure your site security has not been breached.
- Reach out to Google to discover any unaddressed Google Manual Action Reports.
- Use the Google Search Console for a possible URL Removal request.
- Look for changes in web users’ search behaviors and adjust accordingly.
If you still have no luck in correcting this loss of your position on the first Google SERP, check to see if you have incurred any penalties from Google for violating some search engine rule of which you were unaware. Also, check your metrics related to user engagement to determine whether any have dropped significantly. For the most efficient approach to figuring out why your ranking has dropped and how to undo the problem that is impacting your web marketing effectiveness, talk with an SEO expert about helping you get back on track.
5. Spectacular Upgrades to Portable Restroom Units
What do the new state-of-the-art executive designs for portable restroom rental units have that the standard porta potty models for construction and industrial sites do not have? The answer is everything you could want in a portable restroom. The new upgraded top-of-the-line luxury models are like beautiful powder rooms. Some points to consider for the upcoming seasons:
- As more operators order these advanced units and prices ultimately come down as a result, customer demand for better facilities is naturally likely to become ever broader.
- Users can be anticipated to seek better facilities after they become familiar with the better trailers, and that can be predicted to motivate providers of the most basic versions of rental toilet units to add more upgrades, as they already have been steadily doing.
- People, of course, will always prefer a more comfortable and roomier restroom facility with running water in the sink and toilet and supplies for handwashing, so any useful upgrades can be viewed as practical investments.
- Certainly, competitors in a position to offer a strong value in terms of price and upgrades can be expected to more aggressively pursue rental product quality upgrades to bolster their market position.
At the very least, it’s fair to say that if you cannot go all the way to the top levels of product quality upgrade for the class of portables you provide and with your budget, any DIY upgrades you can make to improve the customer experience are sure to help you enhance your brand image and competitive edge.
Conclusion
Never has there been such an abundance of free and low-cost technological resources for small business success in the portable toilet rental industry. There is a seemingly boundless range of excellent DIY marketing, service quality tracking, business analytics, and organizational management tools for instant access from your desktop. These offer big advantages for ensuring quality, consumer market competitiveness, strong employer branding, and everything else you need for consistently high customer satisfaction.
If you want to compete well in the 21st century, you’ll need the best product and most efficient service and management processes you can get. So, explore the above and other modern management resources for cheaper, more convenient, more efficient, and more sustainable small business growth and long-term success.